Amazon is reportedly looking to enter the Middle-East markets in a big way and, if rumors in financial dailies are to be believed, set to pay a $1 Billion for Souk.com. The Middle-East is a curious market for online retailers and has proven difficult to crack for Amazon. The penetration of credit cards or other digital modes of payment is quite low and people tend to be wary of making their purchases online. Souk.com, in fact, has a widespread network of prepaid cards that can be purchased from local shops and then used to make payments online. It is a
from http://techigy.com/amazon-is-reportedly-shelling-a-billion-dollars-to-enter-the-middle-east/
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