The Modular Smartphone Dream Is All But Over

LG is abandoning its modular smartphone strategy after its latest flagship, the LG G5 has bombed at the market. That’s what you get for trying something new LG. It is looking more and more likely that the dream of the modular smartphone is going to remain just that. A dream. Google famously abandoned it’s Project Ara modular smartphone only to revive it and then finally shelf it again. So why is it that companies are having a tough time selling what people should logically seem to want? For one thing. The execution of these ideas has not been as good

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